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Privacy Policy
Below details how Esteem Homes processes and stores data.
Introduction
At Esteem Homes, maintaining the security of your data and respecting your privacy rights are our top priorities. We are committed to handling your data fairly, legally, and transparently. This privacy notice aims to explain the types of personal data Esteem Homes may collect from you when you interact with us through various channels, including our website, developments, offices, mobile applications, and online platforms. It also outlines how we process, share, and store your data.
We hope this notice addresses any questions you may have. However, if you require further clarification, please don’t hesitate to contact us. Please note that we may update this notice from time to time, and we will notify you of any significant changes. You are also welcome to review this notice periodically.
About Esteem Homes
Esteem Homes is a property development company registered in England and Wales. We are part of the Esteem Homes group of companies. As Esteem Homes, “we” or “us,” we gather and process your personal information in accordance with this privacy notice and in compliance with applicable data protection regulations and laws. This notice provides you with the necessary information regarding your rights, obligations, and how, why, and when we collect and process your personal data.
Why We Collect Data
We collect and process your personal data for various reasons, including:
- Compliance with legal obligations
- Fulfilment of contractual obligations with you
- Pursuit of our legitimate interests, as outlined below
- With your consent, where applicable
This includes information you provide when contacting us in person, through our website, via telephone, email, post, or our mobile application. We may also collect data when you reserve a property, purchase options and extras, apply for a job vacancy, or engage in other relevant activities.
Our Legitimate Interests
We process customer data based on our legitimate interests, which include:
- Selling and supplying our homes and services
- Protecting customers, employees, and others, ensuring their health, safety, and welfare
- Promoting, marketing, and advertising our products and services
- Sending relevant and personalised promotional communications to individual customers
- Understanding customer behaviour, activities, preferences, and needs
- Improving existing products and services and developing new ones
- Complying with legal and regulatory obligations
- Preventing, investigating, and detecting crime, fraud, or antisocial behaviour, and cooperating with law enforcement agencies
- Handling customer contacts, queries, or disputes
- Taking appropriate legal action against third parties who commit criminal acts or breach obligations to Esteem Homes, to protect the company, its employees, and customers
- Fulfilling our duties to customers, employees, shareholders, and stakeholders
Purposes & Reasons for Processing Your Data
At Esteem Homes, we take your privacy seriously and will not disclose or share your personal data without your knowledge unless required by law. We retain your data only as long as necessary for the purposes specified in this notice. Your personal data will not be processed outside the European Economic Area (EEA) without your explicit consent.
Outlined below are examples of when we collect, process, and, in some cases, share your personal data:
- Ensuring effective presentation of content on our website or application
- Verifying your identity
- Processing job applications
- Managing property purchases, including after-sales services
- Fulfilling contractual obligations, such as property purchases, options, and extras
- Providing warranties for purchased properties
- Monitoring customer satisfaction through surveys
- Notifying utility suppliers and local authorities about your new property or any properties purchased from you in part exchange
- Providing requested information, products, or services
- Notifying you of changes to our services
- Informing you about new developments and house types that may meet your needs (if you have consented to receive such information)
You have the right to withdraw your consent for receiving promotional offers and marketing materials at any time.
Protective & Pre-emptive Safety Features
At Esteem Homes, we use CCTV primarily on construction sites and offices to ensure the safety of our staff, customers, equipment, and properties, as well as to prevent crimes. This data is not used for other monitoring purposes. Additionally, our staff may choose to wear enhanced safety items on our sites that monitor their safety and prevent crimes. In the event of criminal investigations, we may be required by law to share captured data with relevant authorities.
Data Retention
We retain personal information only for as long as necessary and have retention policies in place to meet our legal obligations. Some specific areas and associated retention periods include:
- Health and safety-related matters: Up to 40 years
- Property purchases and related matters: Up to 15 years
- Direct marketing information: Up to 2 years unless you opt out within this time
- Other data in line with the statute of limitations: Up to 6 years
Data Sharing
We do not sell your personal information to third parties, and we only share or disclose it when necessary as outlined in this notice or as legally required. This may include disclosing information to comply with legal obligations, enforce contracts, protect our rights, property, safety, and that of our customers or others. We may also share information with suppliers, contractors, estate and managing agents, financial and legal advisors, mortgage providers, and relevant government agencies to facilitate property purchases, sales, and participation in government schemes. When sharing data with third parties, we ensure appropriate safeguards are in place to protect your personal data in accordance with data protection regulations and laws. Some suppliers may store data outside the UK or EEA, but we ensure compliance with data protection requirements.
Social Media & Marketing
To make our communications effective and relevant, we may use information you have provided directly to tailor future communications through your preferred method or social media channels. We may securely provide your contact details to digital advertising networks or social media companies like Meta, Google, and Twitter to target our digital and social media advertising effectively. Your information will be shared in an encrypted format and not used for their own purposes. You have the right to opt out of receiving marketing materials, and you can control the kind of advertising you see directly through relevant social media platforms.
Your Rights Over Your Personal Data
You have the right to access any personal information we process about you and request information regarding:
- Personal data we hold about you
- Purposes of the processing
- Categories of personal data involved
- Recipients to whom the personal data has been or will be disclosed
- Retention period for your personal data
- Information about the source if we did not collect the data directly from you
If you believe we hold incomplete or inaccurate data about you, you can request corrections or additions, which we will address promptly unless there are valid reasons for not doing so. You can also request the erasure of your personal data, restrict its processing, opt out of direct marketing, and be informed about any automated decision-making processes we use. To exercise your rights or make related requests, please contact us using the details provided in the “Further details” section. We may ask for identity verification to protect your data’s security.
If you choose not to provide your personal data, we may be unable to offer our products or services, as certain information is necessary for the reservation process and contract fulfilment. Similarly, as an employee, providing personal data is essential for processing your application and fulfilling the employment contract.
Lodging a Complaint
If you have concerns about our data processing practices or believe we have processed your data unfairly or non-compliant with relevant data protection laws, please contact us to raise a complaint. We will carefully consider your complaint and respond to you. You also have the right to lodge a complaint with the supervisory authority, such as the Information Commissioner’s Office.